There are plenty of coffee farmers doing great work in terms of quality, innovation and environmental protection but they can’t easily access new markets. The current system of Direct Trade, unfortunately, only benefits those that are already in the Specialty Coffee market and does little to help the ones trying to get into that “elite” group. We want to disintermediate and make the supply chain more efficient and we believe that the best way to do so is to bring transparency, efficiency and clear information on a digital platform.
We are not a regular importer, we do not buy green coffee from producers and then resell it. Our value is to offer you our platform, the logistics, the quality audits and the customer service, so that the producers can sell their harvests. We also support farmers to find the services they need when they don’t have a high degree of vertical integration.