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Bringing prosperity to rural communities by providing coffee producers access to international markets and higher value retention for coffee growers. Beyond the usual marketing claims, these are key towards the sustainability of the industry.
Working with female producers and cooperatives of female heads of household. Ensuring female producers get the right recognition and visibility for their work. Did you know that 70% of the labor force in coffee production is comprised of women?
Decent Work and Economic Growth
Improving producers’ margins, fostering job creation in rural areas and motivating younger generations to stay engaged in coffee production, restoring the social weave of rural areas and creating more stable livelihoods.
Enabling access to international markets and higher value retention for coffee growers. Working with cooperatives of minority groups such as former guerilla combatants and indigenous communities.
Responsible Production and Consumption
Promoting sustainable agricultural practices and responsible sourcing, beyond certifications. Increasing awareness in end-consumers about their buying decisions.