Scandinavia is passionate about coffee. Thanks to all five Scandinavian (Nordic) nations, the region is in the top 10 coffee-consuming countries in the world per capita consistently. Safe to say, the Nordic obsession with coffee is on display for the world. Regardless of the why, the how is relatively straightforward. The first coffee beans landed on the shores of Sweden somewhere around the 1670s. Initially, however, the drink received little attention and it was used mostly by doctors for medicinal purposes. It was not until the Swedish King Charles XII made his voyage to Turkey that coffee would become a bigger phenomenon. Denmark was right behind Sweden in the coffee race with the first cup of coffee served in Denmark in 1665, followed by Norway, Finland and Iceland. In Norway, it was not until the 1860s that Peter Christen Asbjørnsen wrote his treatise on coffee. which sparked the imagination of the Norwegians, who started experimenting with the drink. Soon, they invented the world-famous “kokaffe”—making Norway the first nation of proper coffee connoisseurs. In Finland, coffee got a real boost in popularity when in 1919, when alcohol was banned throughout the country. Still, it was only during World War II, when coffee imports suddenly halted, that the Finns realized what they were missing. In Iceland, by about 1760, green coffee was widely available, and almost every home had its roaster and grinder. By 1850, coffee had become an inseparable part of the working day and was being consumed twice or thrice a day, more during harvest season or sailing season. By the beginning of the 20th century, coffee culture and Icelandic culture became thoroughly intertwined and Iceland slowly sailed into the golden age of home roasting. These classic traditions have since been elevated to new heights in the form of cutting-edge specialty coffee cultures, particularly popular in the Nordic countries. The Nordic approach i.e. Nordic roasters’ relationships with coffee producers and their dedication to sustainability continue to set an example for roasters in Europe and worldwide.